What is organic cotton?
Organic cotton is cotton that is grown organically from non-genetically modified plants, and without the use of any synthetic agricultural chemicals.
Why should i choose organic?
When you buy organic cotton you are investing in water conservation, cleaner air, better soil and farmer livelihoods.
Like Vivienne Westwood said; 'Buy less, choose well, make it last'. If we change the way we think about clothing and put more value in what we wear, then fashion and the way you look becomes more interesting.
Before the proliferation of ready-to-wear clothing, each garment was made individually. Mass production made ready-to-wear clothing more simplified and cheaper. These days 40% of all fabric fiber produced is polyester which is basically plastic. Psychologically we buy more because it is cheap but this also means we lose the understanding of value in clothing and what we wear.